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Brand NewsEvent NewsSEic Nangang Warehouse 6: A New Chapter in Cycling Aesthetics
2025.04.22
Riding from the street into the department store, creating the most attitude-oriented shopping center
This spring, SEic took a crucial step forward - we moved our most epic cycling base into a department store, and officially launched our first department store "SEic Warehouse 6 Nangang" at LaLaport Nangang. This is not only the birth of our first department store, but it also symbolizes the expansion of SEic's style into a completely new area.
From the urban street, to the humanistic city of Hong Kong, to the art and cultural complex, SEic has been breaking new ground and innovating in different areas. "SEic Warehouse 6 in Nangang as our first entry into the department store system is an important leap forward in the brand's diversified development. From the creation of the ambience of the space, the planning of product displays to the arrangement of the experience flow, we believe that it will bring a unique experience of cycling products and services.
Exclusive gifts at the opening
On the opening day, SEic Nangang Warehouse No. 6 welcomed a large number of people with the buzz of the department store opening.
"Is this electric?
"Can I put a basket on the front like that one?"
"Is this a battery or a pedal power generator?"
The striking storefront and eye-catching car displays were the center of attention, and people stopped to ask about the details and features of the cars. The Golden Horse and Urban Drivestyle - Timberland co-branded car also attracted heated discussions and many people looked around to take photos.
Mood theme wall to freeze the opening moments
The specially designed style wall is the focal point of the store as soon as you walk in. Coconut groves, highways, and coastlines intertwine to create a tropical cycling atmosphere. Unimoke MK bikes are fitted with surf racks and surfboards, and when the image is posed, it seems like you are instantly at the beach, opening up the imagination of summer road adventures.
Polaroid cameras and summer surfing-style clutch boards were also prepared for visitors to take exclusive photos of the stylized scenes and to capture the imaginative moments of the ride.
Texture is emphasized and details are hidden in the taste buds.
The limited opening canapés were an integral part of the event.
We believe that the sense of taste is also part of the experience - just like the riding experience of a car, hospitality is not to be taken lightly. The savory snacks prepared on site were carefully selected and presented so that everyone who entered SEic Warehouse 6 in Nangang could experience another kind of SEic's hospitality and taste beyond the ride.
Grand Opening: Exclusive Shopper's Privileges
Every customer who came to the store was given an exquisite gift, which made the opening celebration even more enthusiastic. The store also offered a limited opening discount program, plus an interactive carousel game, so that everyone could have fun while choosing a car and take away useful spare parts.
On the day of the event, there were also many impressive scenes - a customer in a hurry ordered his favorite model without even taking a test drive after a brief introduction; a customer who had previously purchased a car at other stores came here to choose spare parts; and a customer who had originally come here just to browse around, but then came back and decided to place an order after leaving the store. The whole event not only demonstrated the attractiveness of the brand, but also made people feel the high popularity of Nangang's new location.
NEW DOORSTEPS X BIKE SHOW DOUBLE FEAST
It is worth mentioning that Nangang Warehouse No. 6 is located next to the Nangang Exhibition Hall, making it easy for cyclists to visit. Just one week after the opening, the Nangang Exhibition Hall hosted the annual event, the 2025 Taipei International Cycle Show. At the show, we brought the limited edition SEic CarryMe co-branded bike in collaboration with Pacific, which received great attention and response!
At the same time, the Drivestyle - Timberland co-branded bike, which won the 2025 TAIPEI CYCLE d&i Awards for innovative design, was also presented and displayed at the show, attracting a lot of attention and discussion. Especially, the guests from Korea showed great interest in the car and went to Warehouse 6 in Nangang for an in-depth experience after the on-site visit, which further triggered the possibility of agency cooperation, demonstrating the brand's strong attraction and potential in the international market.
Southport Warehouse 6 will be an important node in SEic's urban cycling map. Whether you're looking for inspiration outside of your commute or want to add a little something different to your daily life, why not come and experience it for yourself? Book your test ride now, we'll be waiting for you at LaLaport Southport.
Book a Test Ride
- info
SEic Bike Factory - Nangang No. 6 Warehouse
Location: 1F, No. 131, Jingmao 2nd Road, Nangang District, Taipei, Taiwan
Tel: (02)26532136
Business Hours:
Sunday~Thursday 11:00~21:30
Friday & Saturday (including the day before national holidays) 11:00~22:00
